Privacy Policy

Privacy Policy m77 – Data Protection & Your Personal Information

At m77, your privacy is more than a legal obligation — it is a responsibility we take seriously. This document clearly explains how we collect, use, store, and protect your personal information.

Updated: January 2026
Quick Summary: m77 only collects information necessary to operate the platform safely and efficiently. We do not sell your data to any third party for marketing purposes. All information is stored and protected with industry-standard encryption.

1 Introduction & Scope of This Policy

This Privacy Policy describes m77's ("we", "Platform") data protection practices for users accessing our website and mobile app at m77.lv. This covers all personal information you provide to us during registration, use of the platform, and all related interactions.

By registering an account or using any m77 service, you agree to the collection and use of your personal information as described in this Privacy Policy. If you disagree with any part of this policy, please discontinue use of our platform.

We are committed to complying with applicable data protection laws and updating this policy from time to time to ensure it reflects our current practices.

2 Personal Information We Collect

M77 collects various types of information depending on how you interact with our platform. The following are the main categories of data we collect:

Data Category Data Examples Primary Purpose
Identity Full name, date of birth, identity card number Account verification & KYC
Contact Email address, phone number Communications & support
Finance Bank account details, e-wallet information, transaction history Deposit & withdrawal processing
Technical IP address, device type, web browser, operating system Security & troubleshooting
Usage Game history, activity logs, platform preferences Service improvement & compliance
Communications Support chat records, complaints, feedback Customer service improvement

Some of this information is collected automatically when you use our platform, while the rest is provided directly by you during registration or when contacting our support team.

3 How We Use Your Information

Every piece of information we collect has a clear and lawful purpose. m77 uses your personal data for the following:

  • Account management: Creating, verifying, and maintaining your account, including the KYC process required by our platform standards.
  • Transaction processing: Managing deposits, withdrawals, and all financial activity in your account securely and accurately.
  • Platform security: Detecting and preventing fraud, money laundering, multi-account activity, and other security threats.
  • Customer support: Helping you resolve any issues, answer inquiries, and improve your overall experience on the platform.
  • Legal compliance: Meeting the reporting and audit obligations required by the relevant regulatory authorities.
  • Platform communications: Sending important notifications related to your account, changes to terms, or relevant security information.
  • Service improvement: Analyzing aggregated usage patterns to improve platform features and the overall user experience.
We will only send you marketing communications if you have given explicit consent during registration or through your account settings. You may withdraw this consent at any time.

4 Disclosure of Information to Third Parties

M77 does not sell, rent, or trade your personal information to any third party for their marketing or commercial purposes. However, there are certain situations where we may need to share your information:

  • Service providers: Third parties that assist us in operating the platform, such as game software providers, payment processors, and identity verification services. They are bound by strict confidentiality agreements and may only use your data for the specified purposes.
  • Regulatory authorities: We will disclose required information when mandated by law, court order, or a legitimate request from law enforcement agencies.
  • Fraud prevention: In cases involving suspected serious fraud or money laundering, relevant information may be shared with industry bodies or responsible authorities.
  • Business transfers: In the event of a merger, acquisition, or asset transfer, user data may be transferred as part of the business assets, subject to appropriate notice being given to users.

All third parties we work with are required to handle your data in accordance with data protection standards equal to or higher than those we uphold.

5 Cookies & Tracking Technologies

M77 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small data files stored on your device when you visit our website.

  • Essential cookies: Required for core platform functions such as login session verification and security. These cookies cannot be disabled.
  • Performance cookies: Collecting information on how you use the platform to help us identify and fix technical issues.
  • Functional cookies: Saving your preferences such as language and display settings to provide a more personalized experience.
  • Analytics cookies: Used internally to understand aggregated, anonymised usage patterns for platform improvement purposes.

You can manage your cookie settings through your web browser. Please note that disabling essential cookies may affect platform functionality and your login experience.

6 Your Data Security

Protecting your personal information is a top priority for m77. We implement multiple layers of technical and organizational security to ensure your data is always protected:

  • 256-bit SSL encryption: All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols.
  • Secure storage: Sensitive data such as passwords are stored in hashed form and cannot be read even by our internal staff.
  • Strict access control: Access to user personal data is restricted to staff who require it solely to perform their duties.
  • Continuous monitoring: Our systems are monitored around the clock to detect any suspicious activity or unauthorized intrusion attempts.
  • Regular security audits: We conduct regular security reviews to identify and address any potential vulnerabilities.
While we take reasonable steps to protect your data, no system can guarantee absolute security. If you suspect your account has been compromised, please contact our support team immediately.

7 Data Retention & Deletion

M77 retains your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws and regulations.

  • Active account data: Retained for as long as your account remains active on our platform.
  • Data after account closure: Transaction records and KYC information are retained for the minimum period stipulated by legal requirements for audit and compliance purposes, typically between 5 and 7 years.
  • Support communication data: Customer support chat logs are retained for a limited period for service improvement and dispute resolution purposes.

Once the retention period expires or when data is no longer needed, we will delete or anonymize that information in a secure and irreversible manner.

8 Your Rights Regarding Personal Data

As an m77 user, you have certain rights regarding the personal information we hold about you. We respect and facilitate the exercise of these rights:

Right to Access
You may request a copy of the personal information we hold about you at any time.
Right to Rectification
If any of your personal information is inaccurate or outdated, you have the right to request an immediate correction.
Right to Erasure
You may request the deletion of your personal data, subject to retention obligations required by law.
Right to Object
You have the right to object to the processing of your data for certain purposes, including direct marketing.
Right to Data Portability
You may request your data in a machine-readable format for transfer to another service provider.

To exercise any of the rights above, please contact our support team. We will process your request within a reasonable timeframe and keep you informed of the outcome.

9 Children's Privacy

The m77 platform is strictly for individuals aged 18 years and above. We do not intentionally collect or store any personal information from minors. If we become aware that a child's personal information has been collected without valid consent, we will take immediate steps to delete that information and close the account in question.

Parents or guardians who suspect their child has registered or used this platform are advised to contact our support team immediately.

10 Privacy Policy Amendments

M77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, legal requirements, or new platform features. Any material changes will be communicated to you via in-platform notifications or your registered email at least 14 days before taking effect.

Continued use of the m77 platform after any amendments take effect constitutes acceptance of the revised terms. We encourage you to review this page periodically to stay up to date with our latest privacy policy.

If you have any questions or concerns regarding this Privacy Policy, do not hesitate to contact our support team through the available channels within the platform.

Why Your Data Is Safe With m77

High-Level Encryption

All data transmitted and stored on our platform is protected by 256-bit SSL encryption — the same standard used by leading banking institutions worldwide.

Transparent & Secure KYC

Our identity verification process is designed to be efficient without compromising security. Your documents are processed through encrypted channels and are not retained longer than necessary.

No Data Sales

Your personal information has never been and will never be sold to advertisers or third parties for marketing purposes. Your data is used solely to operate this platform better for you.

Clear Retention Policy

We only retain your data for as long as is genuinely necessary. Once the specified retention period ends, data is securely and permanently deleted.

Control is in Your Hands

You have full rights to access, correct, or delete your data. Our team is ready to help you exercise those rights promptly and without any obstacles.

Industry Standards Compliance

M77's data protection practices follow recognised online gaming industry standards. We conduct regular security audits to ensure our systems remain current and robust.

Related FAQs Privacy

Absolutely not. m77 does not sell, rent, or trade your personal information to any third party for marketing or commercial purposes. Your data is only shared in the situations outlined in this Privacy Policy, such as legal requirements or with service providers bound by confidentiality agreements.

You can reach our support team via live chat or Telegram within the m77 platform to request a copy of your personal data. We will process your request and provide the requested information in an appropriate format within a reasonable timeframe.

Following account closure, transaction records and KYC information are retained for the minimum period stipulated by legal requirements, typically between 5 and 7 years. This is a standard compliance requirement that we are unable to modify. Other data not subject to legal obligations will be deleted earlier in accordance with our retention policy.

You may request the deletion of your personal data. However, certain data such as transaction records and KYC information may need to be retained for a specific period to meet legal and compliance obligations. We will clearly inform you which data can be deleted immediately and which must be retained under applicable law.

If you suspect your account data has been compromised, please contact our support team immediately via the live chat within the platform. We will investigate promptly, help you secure your account, and take the necessary steps to protect your information. Change your password immediately as a first step.
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Your Data is Secure, Your Gaming Experience is Protected

Register your m77 account with confidence. Our platform is built with security and transparency at its core — so you can focus entirely on your game without worrying about your privacy.

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